The Handheld Headquarters for Healthcare Professionals

Overview of the audience
pdaMD.com is a lively community of over 50,000 registered medical professionals driven to improve their effectiveness and profits through the adoption of handheld technologies. Drop in and you will find a strong community comprising decision-making individuals who look to pdaMD.com to guide them through the jungle of this rapidly growing technology sector. By providing the most objective product reviews, tutorials, news and handheld articles pertinent to working in medicine, pdaMD.com has been elevated as the industry authority.

Substantial returns
Because of our exclusive focus on handheld resources for healthcare providers we continue to bring advertisers thousands of highly responsive prospects and customers each month. The satisfaction of these advertisers is demonstrated by a renewal rate of over 90%.

Is this the right audience for your products?
pdaMD.com's members have proven to be an ideal audience for all types of handheld solutions. Hardware manufacturers, developers of stand-alone software applications, providers of comprehensive and integrated solutions, solutions built on wireless platforms, Web based communication and resource tools have all found unparalleled value promoting their solutions to this audience.

Mindshare is everything!
There are currently over 50 providers of handheld solutions competing for the mindshare of healthcare providers. Advertising on pdaMD.com places your product, well armed, on the front lines of the battle for brand awareness. Our list of advertisers comprises the leaders in the handheld market. Join them and you'll be in good company, while impressing your message upon the professionals that will infiltrate hospitals, clinics and campuses with your products.

Advertising Opportunities

Top Spot

The Top Spot is a flagship 468x60 banner that resides on the scroll bar at the top of the site. With this product your ad will appear across all sections of the site offering you well rounded coverage of our audience. There is no better way to make a statement for your brand, while achieving a stellar response rate.

Vertical Banner

Vertical Banners can be delivered into three pre-defined zones - the Home Zone, Content Zone or the Product Zone.

The Home Zone is the "what's new" zone. It includes the home page and feature articles. This is where our members and visitors keep on top of the latest handheld information. Because this zone is constantly evolving with new information your vertical banner placed here can't miss.

The Product Zone consists of the product and product review sections of the site. This section cuts to the heart of why pdaMD.com exists - so medical professionals can find the most effective handheld solutions. Users who visit this section are ready to buy. Place your vertical banner here and let them know why they should forego the competition.

Advertise in the Content Zone and you'll reach your audience where they live and breathe. This zone is the very essence of the community, because it's where members interact and learn. The Content Zone includes all other sections of the site - columns, case studies, discussions, member section, forums, learning center and developer spotlight.

Featured Products

Designed for new product launches, exposure for multiple products in a single insertion and product innovations the Featured Products section resides front and center on the home page, feature articles and the product pages of the site. Besides the stellar returns your ad will receive in this section, you will have a 131x136 cube to display your products in all their glory. By one spot or buy them all.

$150 per week

Note: Featured products are products that are listed on our site and limited to developers that have reseller or affiliate relationships with pdaMD.com. The landing page for click throughs will be in the Products section of the pdaMD.com website.

Opt in newsletter

About one in two members have asked us to deliver the latest handheld articles to them via email in the form of a bi-weekly newsletter (every two weeks). Each newsletter features only one advertiser, providing you with your own private audience. Unlike our other products newsletters are delivered to unique users, which means that you are reaching the inbox of over 25,000 individuals.

These highly effective newsletters are delivered in text format, which means that your message will be delivered using the most effective medium available - words. Newsletters are a great opportunity to explain a new product, a new concept or inform your prospects why your solution is right for them. While most online advertising can only hope to capture attention and draw a prospect to another site or page, text ads let you deliver an entire message without any action required on the part of the reader. Newsletters and text are both being touted by the industry as the most effective way to deliver a complete advertising message online.

Brand Recognition

Brand Recognition is a "small" ad product that delivers big results. This product consists of your hyper linked logo at the top of each page within the selected section of the site. Every visitor of that section will see your company brand front and center. Top of mind awareness have never been easier or less expensive to create than with this highly effective product.

The next time you click on the television and watch a sporting event, or even your favorite weekday drama, notice the presence of company logo's posted solo on your screen. Dell, Coca~Cola, Ford, ABC and many other companies utilize this "small" but effective media to reinforce their brands.

The rotation of this product is very flexible. Please ask your ad representative for custom pricing.

Submission requirements

Submit materials & URL to eric@pdaverticals.com a minimum of 3 days prior to desired run date.